“In 2014 I was told that the right company culture would make everything right.”
– Peter Allen, CEO, Scentre Group.
Company culture
In 2015 we developed our company DNA to guide how we behave and operate. In 2016 the focus has been on embedding the DNA into the way in which staff behave day-to-day. On the company’s second anniversary, a symbol was launched as a visual interpretation of our DNA, capturing the richness and diversity of our company culture in one dynamic image.
The symbol acts as a company-wide, consistent, visual reminder for people to act in accordance with the DNA every day, in every action. In 2017 the focus will be on ‘storytelling’ to shape the meaning of each strand of the DNA, so that it accurately reflects Scentre Group by its third birthday.
